INDEX

1) Ill Manors: film review
2) Ill Manors: trailer analysis
3) Ill Manors: TEDx lecture
4) Ill Manors: music video
5) Ill Manors: broadcast platform concluded
6) Ill Manors: print platform (newspaper interviews)
7) Ill Manors: print branding
8) Ill Manors: e-media Tag London campaign
9) Ill Manors: e-media social networking research
10) Ill Manors: official website analysis
11) Ill Manors: institution research
12) A Field In England: reading, research and questions`

Ill Manors: Institutions

Funding and Production Budget

The Ill Manors budget was a total of £100,000. This sum of money came from not only Plan B's savings but also revolver entertainments donations.

1. How did the Ill Manors budget compare to a Hollywood blockbuster such as Skyfall?

Ill Manors' budget was approx £100,000 and Skyfalls budget was £200 million. This means Ill manors was 2000x cheaper to make than Skyfall. 

Film London and Microwave Film

What is Film London and why does it exist?

Film London is London's film industry which focuses on sustaining, maintaining and promoting London's films.

What is the purpose of Microwave Film?

Microwave is Film London's venture which gives individuals the opportunity to improve and develop into the section of filming. It also focuses on distributing new films.

List three other films funded by Microwave Film and embed their trailers in your blog

Distributor: Revolver Entertainment

When was Revolver Entertainment created?

1997

Revolver Entertainment enjoyed a lot of success with the UK urban drama genre. Find three Revolver films that fit that genre, embed the trailers from YouTube and write about why they were successful.

Choose one film distributed by Revolver Entertainment and explain how it compares to Ill Manors (similarities and differences).

Anuvahood is similar to Ill Manors in a way where the location and actors are similar. The target audience of both movies is also similar and reinforces the lifestyles of the young individuals in London.

Plan B's Ill Manors focuses on his values and beliefs whereas Anuvahood focuses on entertaining the audience with funny scenes. The main acton in Anuvahood is Adam Deacon and the main actor in Ill Manors is Riz Ahmed. Both character share a similar age.

Why did Revolver Entertainment go out of business in 2013?

'Reports from a number of recent employees are that the remaining staff have been told not to return as the company wouldn’t be paying them.' The company went through a severe decline in revenue eventually resulting in them being insufficient on certain funds.

How is new technology changing the way films are being distributed?

Technology has been improving over the past few years and allows individuals such as Revolver Entertainment, to attain something they couldn't before. Technology is constantly improving and has helped many business in coming to grounds with their success.

Certification

How does the certification process work at the BBFC?

BBFC control the age ratings of movies. So if a movie contains more than a certain amount of swear words then it will not be suitable for a certain audience. This makes a big impact on the film producers as they are losing out on a massive audience. Many different factors are taken into consideration when certifying a movie.

Think about the certificate of Ill Manors (18 certificate). What is deemed acceptable for an 18 certificate? What is the difference between a 15 certificate and an 18 certificate?

15 rated movies are much different to 18 rated movies. 18 Rated movies include a lot of strong issues including consistent scenes include:

• very strong violence
•   frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
•   strong portrayals of sexual activity
•   scenes of sexual violence

15 rated movies include:

Any of the following:

•   strong violence
•  frequent strong language (e.g. 'f***').
•   portrayals of sexual activity
•   strong verbal references to sex
•   sexual nudity

1. What are the advantages and disadvantages for a film in being given an 18 certificate?

Having a 18 certificate suggests that awareness for younger people is high. Disadvantages include losing customers of this category and may result in a bad result for the movie.

Media Section A LR

LR: Revise Theories (keywords more & practice answers on your blog before the retake)

Narrative Theories:
Todorov - Equilibrium Theory suggests that every narrative has a an disequilibrium (obstacle) that then results in a new equilibrium. Examples of an new equilibrium could include

• Happy Ending
• Positive Resolution
• Characters finding what they were looking for etc.

Audience Theories:

Hypodermic Needle Model - This is the idea of the media injecting us with information that they want us to believe which may/may not be true. 

Uses & Gratifications - This is the theory that suggests the different effects that media have on us. This can include

• Escapism/ Diversion
• Building Relationships with characters
• Personal Identity
• Surveillance

Radio 1 - Plan B Interview

BBC Radio 1 is a close competitor to other radio stations such as Capital and Kiss 100. They are known for their famous series on YouTube and radio called Fire In The Booth presented by Charlie Sloth. BBC Radio 1s total listeners in December of 2014 came out to 53,000+ which is quite significant as it shows us how the decline in listeners has been as a result of more alternatives to radio such as downloading music online on websites such as iTunes or purchasing CD's from stores such as HMV.

The main target audience of BBC Radio 1 is 17-33 year olds. This is because at 17, individuals are allowed to get their license meaning they will purchase a car. The music played on a daily basis on Radio 1 is music aimed at these individuals up until 33. These include Radio 1 playing songs from Chris Brown, Rihanna etc. Also the series, Fire In The Booth is also aimed at these younger individuals as it includes a lot of relation to lives liven by these.

Plan B has decided to feature on this Radio station in order to target these younger audiences who have the same values and beliefs as him in creating a more equal society. Plan B does this by talking about Ill Manors and the values it holds. The build up to the making of the movie was hard for Plan B and he does this by telling us that he owes it all to his crew members who worked hard as ever and for low prices. This shows to us that not only Plan B was dedicated, but his crew was also showing signs of full anticipation for the creation of this masterpiece.

A Field In England

1. How was A Field In England’s release different to typical film releases?

A Field In England was distributed much differently to how movies are broadcast these days. This is because it included them releasing it on many platforms simultaneously. These platforms included:

• V0D (V0D and iTunes)
• Free Broadcast TV (Film 4)
• DVD
• BluRay
• Cinema 

Ben Wheatley, the auteur of A Field In England, suggested that he almost wanted to break the Hollywood model of distribution. In all Ben tried to commit something absurd which he did to influence more viewers into watching his movie. The risk of choosing to do this was high as it was never tempted before. In order for the movie to have hope, the marketing campaign would have to include hefty amounts spent on advertisements. Over half (186 Million in British Sterling) was spent on advertising 'A Field In England'. This included putting posters on billboards and placing advertisements on television etc. to get as many people interested as possible.

2. What are the advantages to releasing the film across all platforms on the same day?

It allows viewers to acknowledge how the distributor has not been greedy and has given the audience the choice to watch it in the cinema or at home for free. This is effective as this has if not ever, hardly occurred before and is absurd to the audience. They may feel they prefer this and would want the same distributing process to occur again so they can have more freedom with how they want to view it. 

3. What are the disadvantages to this approach?

Releasing a movie through this distribution method is a very big gamble for the producers and directors as well as the film distributors. This is because if the movie has no impact on the audience then it will make no revenue. Movies are released every day that no one has ever heard of and make near to nothing on. The distribution sector has to be perfect and directed at the right audience. This will include a lot of research and development up until the release. Even this could go wrong resulting in the movie becoming a flop along with hundreds of other movies.

4. What target audience would A Field In England be aimed at? Demographics and Psychographics.

A Field In England would be aimed at 23-35 year olds as a result of these individuals being more educated and more civilised. The social class of these are ABC1 as these are the most educated and are willing to spend money for the experience in the cinema as a pose to watching it on TV. Advertising for this movie would've taken place on billboards and television because on channels such as BBC1 and ITV1 as these channels have the most viewers.

5.Do you think all films in future will be released across all platforms simultaneously in future?

I believe the following movies that Ben Wheatley produces would be taken into consideration and a lot of money would be spent on research and development for distribution. If they believe they can accomplice what they did for 'A Field In England' again then of course they will use the same distribution method. 

Print Work Progress

E-Media / Ill Manors [Facebook]

Facebook Page

The Ill Manors Facebook page has 31,000 likes. The page gives us information about distribution sectors of the movie Ill Manors. It includes links to other websites in order to purchase the movie. Ill Manors have created a Facebook page because mainly Plan B has the main intention of broadcasting his movie so that more and more people can see it and have the same outlook on society as he has. Plan B has felt like he's been misunderstood and this movie helps him prioritise what he believes in. 

The top of the page consists of an image of the movie. It includes Riz Ahmed who is the main character of the movie. He is also linked a bit lower and is abbreviated with Four Lions in brackets since that was one of the movies which he is well recognised from. On the website, posts were posted on competitions around the time of the release. These posts told the audience to visit Revolver Entertainment in order to be entered in a draw to win a copy of Ill Manors along with 14 of Revolver Entertainment's greatest movies. 
The 2nd most recent post on the website is about Plan B. This post tells us that Plan B has been nominated for 2 awards at this years BRIT's ~(2013). The post also has a link to the website that you can purchase Ill Manors from.

Ill Manors have recently posted a post on their wall consisting of an image which tells us that individuals aged 16 to 19 can apply to the BFI Film Academy delivered by Revolver. This is allowing Ill Manors to promote BFI effectively in order to give the young adults of our times opportunities in following their dreams. This may or may not have been as a result of Plan B (Ben Drew). In my opinion, I believe that this opportunity may have been as a result of Plan B as his values and ideologies are of the same as this post.