This Nike poster is aimed at teenagers ranging from about 13-22 and is particularly aimed at a patriotic audience as it wouldn't appeal to females. I came to this conclusion from the fact that the picture is broadcasting sports and love for sports like football. This is done using colours which help make the central image stand out. The red from the hoody is also used in the slogan 'who rules'. This slogan suggests to be the best you should wear Nike products.
The setting of this picture is quite significant as it portrays that someone can come from an estate(like in the poster) and could end up being the best at that sport. This also fits into into the idea of it all being a competition. The way 'who rules?' is printed on to the poster is quite unique as it is written in a way to look like someone has spray painted it on. This also implies that this poster is targeted at a teenage audience.
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