Broadcast and Print complete. E-media yet to be done.
Examples they have provided from print platform:
Ryan talked about the effectiveness of these posters being colourful and vibrant in attracting customers during Christmas. Each poster uses colours in attempt to attract the young seekers.
Examples they have provided from broadcast platform:
The red carpet event is similar to SkyFalls. This is as the audience is able to get to know the characters more thoroughly. This is an example of the uses and gratifications indicating Personal Relationships are a way for customers to be attracted to a media product.
Examples they have provided from e-media platform:
X
What institutional information did they find out about the film?
He stated that the movie was produced by StudioCanal and HeydeyFilms who are known for producing the famous Harry Potter franchise.
What issues did they find in terms of representation in the film they studied?
The movie presented British people as being caring people with set morals.However some groups are unfocused when representing them for example when representing old people they had Peter Capaldi play Mr Curry who is a bitter old man who has a hatred for everything in comparison to Ms Bird who is played by Juile Walters who is fun and energetic and loves everyone.
What links or comparisons can you find between this case study and Ill Manors?
DIfferences between the movies could include the fact that British people are presented as being caring in this and British being presented as being heartless and rough in Ill Manors. This could be debatable as 'Riz Ahmed' plays a caring young adult who in the end, quits the life he used to live for a positive life. But other characters such as Ed Skrein are presented as being heartless and tough.
Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?
I learnt to further develop on the representations of certain groups. For example, now I know that I can talk about the differences between how British people are presented in SkyFall and how this differs to the representation of them in Ill Manors using evidence.
Skyfall (£200 million budget) Skyfall is directed by Sam Mendes and stars such as Daniel Craig, Javier Bardem and Ralph Fiennes etc,
Character Theory (Propp)
The Villain: Javier Bardem/ Ola Rapace
The Donor: Ben Whishaw/ Berenice Marlohe
The Helper: Naomie Harris
The Princess: Hard drive containing details of undercover agents placed in terrorist organisations
The Dispatcher: Judi Dench
The Hero: Daniel Craig
SKYFALL premiered in London at the Royal Albert Hall on the 23rd of October 2012 and was released in the UK 3 days later on the 26th of October 2012. SKYFALL is an hybrid fitting into action and a thriller and follows a linear narrative.
The rating that was given to SKYFALL by the audience was a 7.8.
Broadcast
The directors use clips to sum up the brand image of James Bond.
The use of a femme fetal also intensifies the image of James Bond being slick.
All the action is used to re-inforce the action genre efficiently.
Villain is shown dominating James Bond as he is tied to the chair causes the audience to become intrigued.
This SkyFall premiere shows us an outlook on the personalities of the characters that play the roles in the movie. It also shows us the generated viewers over the years for the James Bond franchise.
Print
Blumer & Katz Uses and gratifactions theory is used to continue the relationship between the audience and James Bond.
''From the opening in Istanbul to the final siege shootout in the Scottish Highlands, this film is a supremely enjoyable and even sentimental spectacle, giving us an attractively human (though never humane) Bond. ''
This quote taken from Peter Bradshaw suggests to us that pro-longed relationship between the audience and Bond has been preserved.
Central Image on movie poster is of Daniel Craig (James Bond)
This poster reinforces the authentic British look to the movie by using British, well-known monuments. The monument is placed as if it is a pen creating a line of blood. The blood is used to create a darker mood through signifying pain and suffering.
The repeated use of black and white through continuity creates the sleek and original look to the movie. It almost makes us remember Jamed Bond's black sleek suit in which most the audience would immediately recognize. The image angle creates a superior look to Daniel Craig as the angle is low and is a long shot.
E-media
SkyFall has a high amount of fans on Facebook and Twitter. This would be effective in the follow up to the movie as advertising and promoting would be significantly easier.
News Feed on Facebook would benefit SkyFall as advertising as posts are immediately promoted.
Audience
The target audience of SkyFall is complicated to categorise. The demographics are varied but dominated by the BC1 sectors.
Target audience of 16-30
Violence levels are high meaning the movie is 12 Rated.
Psychographics are dominated by reformers and resigned.
Institutions
SkyFall is produced by Eon Productions.
Distributed by Sony Pictures and Metro-Goldwyn-Mayer (MGM)
SkyFall's budget was very high meaning they could afford for it to be distributed by major distributor
SkyFall's budget was $150-200 million, with a return of $1.1 billion revenue.
SkyFall's target audience was anyone who was entertained by James Bond as an individual. As well as this, individuals who enjoy action and fast-pace were prioritised.
Representations
Representations of British people is dominated by the typical lingo used.
The main stages of the movie are filmed in London as it is where the main headquarters are located.
SkyFall shows, what we see as, the better side of London and Ill Manors shows the rundown area. Ill Manors has been created to show the sides that most people haven't seen before.
SkyFall is a prequel in the James Bond franchise and prioritises using the characteristics of James Bond effectively to re-inforce him as the fan favourite.
.jpg)
