My Production for Preliminary Task WWW, EBI and LR

Production

WWW: In my opinion our production was good. This is because we included a lot of match-on- action shots which built tension and suspense. The audience wanted to know what he had done and why he looked so stressed out. As the character goes outside he smokes a cigarette which also suggests stress. He then pulls out his mobile answering and saying something that the audience cannot hear. The effect of the audience not hearing the conversation builds curiosity in the audience. The audience then will feel like they want to continue watching to see who he was on the phone too and what is the scenario at that time. As a result of the dialogue being removed also tells the audience that this character could be talking to any one. His facial expressions suggests he is worried and that phone call didn't go to well.

EBI: I thought my work was pretty good with minor issues. These issues include the fact that our production didn't meet the brief of the video having to include dialogue. Also the close-up shot on the cigarettes kept focusing and un-focusing. Also it surpassed the 180 degree rule which confused the class. Me and my partner wanted to try something new out and mask the audio with music in order to build tension in the audience.

LR: I believe in the real upcoming project me and my partner should meet the brief and stick to only the brief. We can mix it up a bit but we should definitely include everything from the brief.

Suceeders

Suceeders:

Strong goal orientation, confidence, work ethic, organisation ... support status quo, stability. Brand choice based on reward, prestige - the very best . Also attracted to 'caring' and protective brands ... stress relief. (Top management)

Succeeders would read sophisticated newspapers like The Guardian. They would read it on their Apple Ipad every morning while having a cup of tea. If they're not keen on reading The Guardian then it is likely they that no newspaper appeals to them as The Guardian is the only sophisticated one. They may prefer to read magazines such as Forbes, Success or Entrepreneur which are magazines aimed at mainly individuals located at the top of the Market such as...


In terms of broadcasting, Suceeders would mainly tune into Sky News. This is because it will keep them upto date on current affairs and will put them in a place where they also know what's basically going on.
They would have Sky with the full package but wouldn't watch it as much as a Aspirer or a Explorer. Suceeders tend to spend all their time working in order for them to suceed. They don't sit around watching Sky.

When talking about technology they would own a lot of Apple products as Apple's products are divine and of high quality. Also Samsung products may also be used in their households as much as Apple products.

Clothing:
Burberry
Versace
Hermes
YSL
Louis Vuitton

Storyboard,Script & Shot List of Preliminary Task

Script

Character walks into the patio looking distressed.
Once in the patio he slouches onto a wall. While on the wall he lights a cigarette and inhales.
He then feels his phone vibrating and answers.
'He then says Everything is done, when will I get my wife back'.

The caller on the other side of the phone says something which results in the character saying OK. He puts the phone back into his pocket and puts his head into his hands.



Shot List

1. Medium Shot into Long Shot of him walking towards the patio.
2. Medium Long shot of character walking towards patio.
3. Close up on shot on shoes as character walks.
4. Extreme close up on door handle as character opens it.
5. Medium Shot as character walks outside.
6. Medium Shot

Psychographic groups (Suceeders)

My Presentation

Media Consumption

Newspapers

-Which daily newspapers (if any) do you read?
The sun occasionally
-What sections of newspapers do you turn to first, and why?
The back to check headlines about football
-What sections do you never read, and why?

I flick through briefly reading all stories
-What kinds of stories do you usually read and why?

Football 
Do you, or someone else, buy the newspaper you read?
I do

Magazines

What magazines (if any) do you buy regularly?  Why

I don't read magazines
What sections of the magazines do you read and not read, and why?


Television

-Approximately how many hours a week do you spend watching television?

1-2 hours a day - roughly 10 hours a week
-What times of day do you usually watch television?

Whenever I feel like watching a film and when MOTD is on.
-What programmes do you like best and why?

Match of the day. I enjoy watching football 
-Do you watch alone or with others?

Alone or with mates
-If you watch with others, who decides what you will watch?

Me

Radio

-What stations do you like best and why?

Don't really listen to the radio.
-Approximately how many hours a week do you spend listening to the radio?

0
What times of the day do you usually listen to the radio?

I don't at all
-What stations do you dislike most and why?

I've always hated Magic. They play awful songs.
-Do you listen alone or with others?

I don't
-Where do you listen to the radio?

I used to listen to it in the car. Now I just put my CDs in or connect my phone
-What other activities (if any) do you do whilst listening to the radio?

None


Cinema

-What films, if any, have you seen in the cinema in the last month?

I haven't been to watch any movies recently. Last movie I watched was the Inbetweeners 2
-What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?

Many many movies over Netflix and Sky.
-Who else watched the films with you?

Loads of people. Family, friends etc.
-Who decided what films to watch?

If a movie looks good then we all agree on watching it

Internet

-How often do you access the internet?

Every few minutes
-Where do you access the internet?  At home, at college or school, or at work?

Everywhere
-What are the main sites that you access?

Youtube mainly, could also say Twitter.
-What are the main reasons for accessing these sites – for example, for information, to -make purchases, communicate with friends or for entertainment?

Communicate and entertainment

-What other activities (if any) do you do whilst accessing the internet?
Listen to music, chill, do work.

Movie Clip Editing Analysis

Editing Analysis:

Avengers is a superhero movie which was created in April 2012 by Joss Whedon. It features many top actors such as Robert Downey Jr., Scarlett Johannason and Chris Evans etc. The genre of the movie is an hybrid of a Action, Adventure Sci-fi. The editors of the movie have put a lot of work into making this movie seem as real as it does. The use of space creatures and superpowers are created artificially on computers. The clip begins off with 2 of the main protagonists verbally threatening each other. The editing allows the clip to show them going back and forth at each other( this could be refereed to as Shot Reverse Shot) until Thor throws his hammer at Iron Man. As the hammer is thrown, the camera is set to follow it as it impacts Iron Man.

At the beginning at around 35 seconds the sign of an dis-equilibrium is shown. This is by the pull-back of the hammer by Thor suggesting the launch of it towards Iron Man who is walking away. Before the launch of the hammer an medium shot is used to show us the facial expressions on Thor's face which could imply he's angry. After this scene a establishing shot is used to catch the villain sitting on top of a high mountain. From this shot we can see the dark sky and the misty atmosphere which connotes evil and darkness is around him. 

In this clip the pace of the movement of every clip is quick. The flow and rhythm of the scene is also quite brisk which aligns with the movement of the characters. This means since Iron Man and Thor move very quickly the camera follows them around by using shots such as the pan shot and quick establishing shots. The transition that is used mainly in this is a simple cut. This builds realism in the movie as it is simple and used in all movies. The movie clip also contains a lot of action matches. This is when the action is filmed from many angles. Therefore, the clip switches quickly to the action in a different angle using a cut transition. This is effective as it creates fast paced action which gives the audience a thrill. The shots themselves are close ups, medium long shots and and mid shots. The close ups are used to show Robert Downey Jr's facial expressions inside the Iron Man suit. Medium long shots and mid shots are used to show the facial expressions and body language of all the protagonists and the villain. 

Continuity editing is used to create realism throughout the clip. This is done through the cutting shots which tell the story with narrative continuity. The clip remains at a constant continuity which is also done through smooth flow from shot to shot. In Avengers, the use of different types of shots and quick simple cuts are used to make sure the movie continuous. This is further reinforced near the end using dietetic sounds when all 3 protagonists are speaking to each other. The camera flips back and fourth after each line of dialogue.

Non-diegetic sounds are used such as the sound of the hammer whooshing through the sky or the sound of the hammer colliding with Captain America's shield which creates a loud bang. This creates emphasis on how powerful each of the protagonists' weapons are and what damage they can do. The music that plays over the clip is parallel to the action as it creates a heroic image.