Narrative Task

Avengers:

The movie Avengers uses a linear pattern to show how New York was almost destroyed then saved by a group of Avengers.

Todorov's theory of an equilibrium is used in the movie. The equilibrium is at the start when everything is okay and the world is safe. The disequibrium is when Loci(the bad guy) gains control of the cube of energy. He then plans a way to destroy the world and take over. The new equilbrium is when the Avengers fight against all the evil that Loci allows into the world through a portal.

The Character Theory(Propp)

The Villain: Loci

The Donor: Samuel L Jackson

The Helper: All the Avengers

The Princess: The Cube of Energy

The Dispatcher: Samuel L Jackson

The Hero: Iron Man (Robert Downey Jr.)

The False Hero: Loci

Enigma codes: Throughout the trailer we don't know what Loci(bad guy) is going to send into this planet so we are left unsatisfied. This means that in order for us to find out we have to purchase a movie ticket and go watch the movie.

Action Codes: The trailer begins with civilians running from something. In the next frame the buildings are breaking and falling apart. This suggest something sinister is happening to the city and someone is responsible for it.

Movie Trailer Clip:   https://www.youtube.com/watch?v=NPoHPNeU9fc


Breaking Bad (Season 1 Trailer):

In the 1st season of breaking bad a linear narrative is used to broadcast how and what the main character will do about his situation. In series 2+, the use of multi-strand narrative is introduced.

Todorov's theory of an equilibrium is used in the 1st season by showing Walter White (Main character) teaching a class and living his life. The disequilibrium is he begins to find maintaining with his bills hard. He is then diagnosed with lung cancer. The new equilibrium is Walter White finding a way to maintain and this is by making meth which is then sold. He wants to make enough money for his family to live happily after he dies. In season 1 he begins to make meth as a hobby then soon in 3rd season makes it full time.

The Character theory (Propp)

The Villain: Lung Cancer

The Donor: Jesse Pinkman

The Helper: Jesse Pinkman

The Princess: The Money

The Dispatcher: Jesse Pinkman (Partner)

The Hero: Jesse Pinkman (Helps Walter find a way to make money) 

Programme Trailer Clip: https://www.youtube.com/watch?v=HhesaQXLuRY&safe=active

Brand Values

Apple 

Apple is a multinational corporation that sells electronics and computer products. They could fit into Dyer's line of appeal in the category of Rich, Luxurious lifestyles, hence the simplicity and quality of their products. It could also fit into successful careers: Apple products are for hard-working people who enjoy connecting with one another. 

Apple is a sophisticated brand who focus on putting their all into meeting their customers' needs,

Visionary.





Nivea

Nivea is a brand who specialises in cream and body lotion. They meet the customers needs by focusing on their research and development to find the best ingredients to make the best cream. Nivea could fit into several of Dyer's lines of appeal. One of which is Beautiful women, hence them showing girls partly naked with fine skin. Also it could fit into the lines of appeal of Rich and Luxurious lifestyles. This is because of them trying to show how luxurious the cream product is.

Nivea is a brand who focus on keeping customers healthy with their high quality products.

Elegant.



Armani

The Armani brand is an authentic brand who specialise in clothes, watches, jewellery, accessories and home interiors. They are soon to partnership with Emaar Properties to open hotels all over the world located in main cities such as Milan, London. They fit into the lines of Dyer's appeal of Rich and Luxurious lifestyles by them having a simple and antique logo which represents there simple products. Their products are highly priced.

The Armani brand is a brand that focuses on simplicity in order to attract their customers.

Clarity.


Audi:

Audi is a German auto mobile manufacturer that designs and distributes luxurious auto mobiles. The lines of Dyer's appeal that Audi fits into is Rich and Luxurious lifestyles. The cars Audi manufacture are usually highly priced which suggests that the buyers of that have to be earning a high enough wage to afford these cars. The design of each car is splendid and the interior of each car is made using fresh leather. Audi range from sports cars like the Audi R8 to everyday family cars like the Audi A3 or A4.

Audi focuses on specialising in all category's of cars which will allow their cars to be used by everyone.

Passion.

Asda:

Asda comes across as a very friendly environment where families can do their shopping. This means that they fit into the category for Dyer's lines of appeal of Happy Families. In Asda's advertisements they tend to always show families enjoying themselves and friendly staff helping them out.


Asda broadcasts that they are all about supplying for happy families with their good customer service.

Friendly

Feedback on my blog

WWW: Not a lot I can say here - your blog is pretty concerning. You did analyse some of the film posters in the first task of the year.

EBI: This may be the poorest blog I've marked so far - it's very worrying indeed. So many posts missing or incomplete it's hard to know where to start. Lighting stills - missing most of the images. 

Film posters - not every poster analysed. Mise-en-scene analysis involves one sentence of analysis. No media consumption homework for Mr Bush. Nothing on sound - either your presentation on parallel/contrapuntal or analysis of the sound in a film clip. I'll give you the weekend to sort this out but if it doesn't appear - ALL of it - then we'll contact post-16 and get parents in. Are A Levels the right option for you? It doesn't appear that you are capable of keeping up with the workload.

LR: Reflect on your first month of AS Media. What is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

Learner Response: 

-I have updated my blog and have completed all unfinished work to a good standard. I have also made my blog look more organised with titles and colours.

-My strongest piece of work is my Film Poster analysis. This is because I spent much more time on it than anything else which allowed me to recheck and go over my work.

-My weakest piece of work is the Nike Poster analysis. This is because I believe I didn't spend as much time analysing to my full potential as I could have. I will be developing this over the next few days. 

-I need to organise my time more better. I have been spending too much time on Business that I haven't had time to check up on my blog. This has changed and I'm spending the same exact amount on both,

Type Of Shots

Extreme Long Shot:
An extreme long shot is taken from much further than any of the images are taken. It is used for scene-setting in movies.

Very Long Shot:
A very long shot includes all the nearby objects/people and is used mainly in horror movies.

Long Shot:
A long shot is used to show the character from head to toe. Head being right near the top of the frame and the feet being right at the bottom. T

Medium Long shot, Medium Shot and Medium Close up:
The medium long shot shows the character from head to knee. This allows for us to see their body language firmly. The medium shot is from hip up to head. This allows for us to see their facial expressions and is used highly frequently in many movies during scenes with a lot of dialogue. This is the exact same for the Medium close up but the medium close up is from chest to head.

Close Up and Big Close up:
The close up is used for us to identify how the character is feeling. This is from their facial expressions. Directors use this shot mostly during dialogued scenes as we can see and hear the characters talking. From this we can see a lot.

Extreme Close Up:
A extreme close up is used to focus on one aspect of the face. It could be the eyes, nose or lips. From this no background detail is revealed. Extreme close up's are very hard to film as one little movement of the camera could result in the whole shot being ruined

Camera Angles

The relationship between the camera and the object being photographed (ie the ANGLE) gives emotional information to an audience, and guides their judgment about the character or object in shot. The more extreme the angle (ie the further away it is from eye left), the more symbolic and heavily-loaded the shot.

1. The Bird's-Eye view

This shows a scene from directly overhead, a very unnatural and strange angle. Familiar objects viewed from this angle might seem totally unrecognisable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, part of a wider scheme of things. Hitchcock (and his admirers, like Brian de Palma) is fond of this style of shot.

A cameraman, raised above the action, gets a high angle shot

2. High Angle

Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

3. Eye Level

A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.

4. Low Angle

These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

5. Oblique/Canted Angle

Sometimes the camera is tilted (ie is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character,seeing what they see — a hand held camera is often used for this.

 

TV Show Profile : BBC Three

TV Channel:  BBC Three

Title: The Only Way Is Southall (TOWIS)

Scheduling:

This show will be broadcasted at about 9pm which is after the watershed. This is when programmes/soaps like EastEnders finish. The Only Way Is Southall is quite graphic which means it has to appear after 9pm anyway due to the fact children are still awake any time before. This time is also refereed to as Prime Time.

Institution:

The main characters in TOWIS are young adults. This means the programme is aimed at young adults as it would appeal to them the most. The scenes in TOWIS could relate to many young adults' lives. 

Representation:

The teenagers who feature in this programme reinforce the image of The Only Way Is.. trademark in a more ghetto way.

Audience:

The target audience consists of both female and male. The percentage is 40% female and 60% male. Since this programme could be referred to as a soap, both female and male are included in the target audience.

Ideology:

The plan behind this show is to entertain the audience on similar lifestyles to themselves and how following different paths can affect you.

Narrative:

A young teen is surrounded by different people with diverse lifestyles. The soap follows through how different people have influenced him into drug dealing, stealing etc. He gets involved with gangs and then eventually is picked off. 

Contrapuntal and Parallel work

PARALLEL:

CONTRAPUNTAL:

Parallel: Parallel images match a song. So for the music video I have chosen which is 'Scrapz - Mission Impossible' I have included pictures of cannabis and girls which fit in to the atmosphere through the lyrics and the visuals. 

Contrapuntal: Contrapuntal is the opposite so it's what does not match the song. For my contrapuntal I have included pictures of ballerina's and happy families. It is highly unlikely that anyone from a happy white family would listen to music from Scrapz. I have also included pictures of punks who are interested in punk rock which is far from the music Scrapz makes.

Mass Corporations Work

For this task we were assigned a corporation that we had to talk about in a presentation. 

My Word Document

My Powerpoint

News Corp Feedback:
WWW:- Basic information

EBI:- Make handout for class
- More detailed powerpoint
- Refer to synergy 
- Make plenary


News Corp: The News Corp is a American multinational mass founded in 1979 by Rupert Murdoch. Before 1979, News Corp was called The News Corporation. 

Twitter: Twitter is a micro-blogging social media platform which allows people to interact with one another using less than 140 characters. Twitter is also great for keeping up with news and trends. Twitter started on the 21st of March in 2006 by Jack Dorsey and Evan Stone.


DreamWorks: Dreamworks was founded on the 12th of October, 1994 by Steven Spielberg. Katzenberg is another founder who resigned from Disney and joined DreamWorks a bit later in the 1990s. Geffen is another founder. The SKG below DreamWorks stands for Spielberg, Katzenberg and Geffen.

Time Warner Inc: Time Warner Inc is a global leader in media and entertainment. It is the 4th largest entertainment conglomerant.

Disney: Walt Disney Studios (Disney) was founded in 1923 by Walt Disney. The company is well known for their movies such as Shrek. The first Shrek movie generated almost 7 times the amount of money put in to make the movie. 60 million was put in and 480 million was generated. Disney are also known for their famous theme park 'Disneyland'


ITV: ITV was created in 1955 and has become a successful commercial television network, in the United Kingdom, over the course of the last 59 years.

BBC: The British Broadcasting Corporation (BBC) was founded in 1992. It is the world's oldest national broadcasting organisation and the largest broadcaster in the world by employees, with approx. 26,000 staff. 

Film 4: Film 4 is a British film production company. The companies first production was Walter, directed by Stephen Frears, which was released in 1982.