Friday 5 December 2014

Uses And Gratifications

Diversion is the process of escape from everyday problems and routine. This could be reached using methods such as watching reality shows to liven up your mood as well as watching game shows and getting involved.

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Personal Relationships - using the media for emotional and other interaction. This could include building relationships in your mind with characters in programmes. This is most likely in soaps and series such as EastEnders and Coronation Street.


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Personal Identity - finding yourself reflected in texts. This could include seeing something in a magazine that you believe is exactly what you like. For example a dress or outfit that you believe you would've picked. This suggests that this magazine has the same identity as you. This is most seen in Magazines and Reality shows such as Keeping Up With The Kardashians.

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Surveillance - Information which could be useful for living such as weather reports, financial news and holiday bargains. These could be programmes such as BBC News, BBC Weather and Sky News.




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