Plan B, also known as Ben Drew, has a range of intentions in these DVD extras. One of the most dominant ones include how these young individuals are being isolated further and further because they are not co-operating. The main issue with this that Ben Drew has is that these young individuals are only not co-operating because they don't know how to and don't have any motivation to. Most the criminals that are involved in illicit activities are forced into it. There are no other routes for these young adults and the opportunities are minimal. Plan B is trying to show us how misunderstood these individuals are and how easy it is to help them and boost their hope and belief in themselves.
The production process of Ill Manors was very limited. The budget was built up using most of Plan B's savings. This shows to us that Plan B believed so much in this production that he put all he had into it and risked failure. Through the TEDx lecture and the Jonathan Ross Show interview we can see that the movie was aimed at a younger adult region then slowly increased to middle-aged adults of the AB category of the social class. This is because these individuals in this category often are MP's etc. and have somehow a bit of power in society. This is because Plan B wants to make change in society by raising awareness in these areas of the audience. Plan B has created Ill Manors so that it is a movie that entertains and informs the audience of society in this day and age showing how hard it is for certain individuals.
The main psychographic groups that were targeted by Plan B were the succeeders, resigned and the reformers. This is because each one of these groups are included or are approached by Plan B and is the reason why this denial of responsibility by the government is occuring.
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