BBC Radio 1 is a close competitor to other radio stations such as Capital and Kiss 100. They are known for their famous series on YouTube and radio called Fire In The Booth presented by Charlie Sloth. BBC Radio 1s total listeners in December of 2014 came out to 53,000+ which is quite significant as it shows us how the decline in listeners has been as a result of more alternatives to radio such as downloading music online on websites such as iTunes or purchasing CD's from stores such as HMV.
The main target audience of BBC Radio 1 is 17-33 year olds. This is because at 17, individuals are allowed to get their license meaning they will purchase a car. The music played on a daily basis on Radio 1 is music aimed at these individuals up until 33. These include Radio 1 playing songs from Chris Brown, Rihanna etc. Also the series, Fire In The Booth is also aimed at these younger individuals as it includes a lot of relation to lives liven by these.
Plan B has decided to feature on this Radio station in order to target these younger audiences who have the same values and beliefs as him in creating a more equal society. Plan B does this by talking about Ill Manors and the values it holds. The build up to the making of the movie was hard for Plan B and he does this by telling us that he owes it all to his crew members who worked hard as ever and for low prices. This shows to us that not only Plan B was dedicated, but his crew was also showing signs of full anticipation for the creation of this masterpiece.
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