Tuesday 28 April 2015

Peer Assessment Task





  • Name of student whose blog you are assessing:

  • Ryan



  • Name of film they have researched:

  • Paddington



  • Have they covered all three platforms

  • Broadcast and Print complete. E-media yet to be done.



  • Examples they have provided from print platform:





  • Ryan talked about the effectiveness of these posters being colourful and vibrant in attracting customers during Christmas. Each poster uses colours in attempt to attract the young seekers.



  • Examples they have provided from broadcast platform:


  • The red carpet event is similar to SkyFalls. This is as the audience is able to get to know the characters more thoroughly. This is an example of the uses and gratifications indicating Personal Relationships are a way for customers to be attracted to a media product.



  • Examples they have provided from e-media platform:
  • X



  • What institutional information did they find out about the film?
  • He stated that the movie was produced by StudioCanal and HeydeyFilms who are known for producing the famous Harry Potter franchise.




  • What issues did they find in terms of representation in the film they studied?
  • The movie presented British people as being caring people with set morals.However some groups are unfocused when representing them for example when representing old people they had Peter Capaldi play Mr Curry who is a bitter old man who has a hatred for everything in comparison to Ms Bird who is played by Juile Walters who is fun and energetic and loves everyone.





  • What links or comparisons can you find between this case study and Ill Manors?
  • DIfferences between the movies could include the fact that British people are presented as being caring in this and British being presented as being heartless and rough in Ill Manors. This could be debatable as 'Riz Ahmed' plays a caring young adult who in the end, quits the life he used to live for a positive life. But other characters such as Ed Skrein are presented as being heartless and tough.




  • Is there anything you can learn from this case study? What could you add to your own case study after looking at someone else's work?
  • I learnt to further develop on the representations of certain groups. For example, now I know that I can talk about the differences between how British people are presented in SkyFall and how this differs to the representation of them in Ill Manors using evidence.

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