Section B: Independent Case Study

Skyfall (£200 million budget)

Skyfall is directed by Sam Mendes and stars such as Daniel Craig, Javier Bardem and Ralph Fiennes etc,


Character Theory (Propp) 

The Villain: Javier Bardem/ Ola Rapace 

The Donor: Ben Whishaw/ Berenice Marlohe

The Helper: Naomie Harris

The Princess: Hard drive containing details of undercover agents placed in terrorist organisations 

The Dispatcher: Judi Dench

The Hero: Daniel Craig

SKYFALL premiered in London at the Royal Albert Hall on the 23rd of October 2012 and was released in the UK 3 days later on the 26th of October 2012. SKYFALL is an hybrid fitting into action and a thriller and follows a linear narrative.

The rating that was given to SKYFALL by the audience was a 7.8. 

Broadcast

•  The directors use clips to sum up the brand image of James Bond. 
• The use of a femme fetal also intensifies the image of James Bond being slick.
• All the action is used to re-inforce the action genre efficiently. 
• Villain is shown dominating James Bond as he is tied to the chair causes the audience to become intrigued.

This SkyFall premiere shows us an outlook on the personalities of the characters that play the roles in the movie. It also shows us the generated viewers over the years for the James Bond franchise.

Print

• Blumer & Katz Uses and gratifactions theory is used to continue the relationship between the audience and James Bond. 

''From the opening in Istanbul to the final siege shootout in the Scottish Highlands, this film is a supremely enjoyable and even sentimental spectacle, giving us an attractively human (though never humane) Bond. ''

This quote taken from Peter Bradshaw suggests to us that pro-longed relationship between the audience and Bond has been preserved.

• Central Image on movie poster is of Daniel Craig (James Bond)
  

This poster reinforces the authentic British look to the movie by using British, well-known monuments. The monument is placed as if it is a pen creating a line of blood. The blood is used to create a darker mood through signifying pain and suffering.

The repeated use of black and white through continuity creates the sleek and original look to the movie. It almost makes us remember Jamed Bond's black sleek suit in which most the audience would immediately recognize. The image angle creates a superior look to Daniel Craig as the angle is low and is a long shot.

E-media 

• SkyFall has a high amount of fans on Facebook and Twitter. This would be effective in the follow up to the movie as advertising and promoting would be significantly easier.
• News Feed on Facebook would benefit SkyFall as advertising as posts are immediately promoted.

Audience

• The target audience of SkyFall is complicated to categorise. The demographics are varied but dominated by the BC1 sectors.
• Target audience of 16-30
• Violence levels are high meaning the movie is 12 Rated.
• Psychographics are dominated by reformers and resigned.

Institutions

• SkyFall is produced by Eon Productions.
• Distributed by Sony Pictures and Metro-Goldwyn-Mayer (MGM)
• SkyFall's budget was very high meaning they could afford for it to be distributed by major distributor
• SkyFall's budget was $150-200 million, with a return of $1.1 billion revenue. 
• SkyFall's target audience was anyone who was entertained by James Bond as an individual. As well as this, individuals who enjoy action and fast-pace were prioritised.

Representations

• Representations of British people is dominated by the typical lingo used.
• The main stages of the movie are filmed in London as it is where the main headquarters are located.
• SkyFall shows, what we see as, the better side of London and Ill Manors shows the rundown area. Ill Manors has been created to show the sides that most people haven't seen before.
• SkyFall is a prequel in the James Bond franchise and prioritises using the characteristics of James Bond effectively to re-inforce him as the fan favourite.